Slow Down and Read the Emails

Internet marketing is an interesting animal. We survive in part by email, especially if a big part of your marketing is to safelists yet many of us hate email, grumble and complain about them. These negative attitudes mean that important, crucial information is being missed, that could vastly improve your own marketing.

Safelists are a prime example.

Here's how a safelist works. You subscribe to the list and agree to receive emails from other members. To sweeten the pie and make sure the emails get read you receive points for each email you read. When you have read enough emails you will have earned enough points so that you can now have your turn sending out emails. These are called credit based safelists.

They are safe because all the members agree to receive the email so you avoid the whole ugly issue of spam.

So far it all sounds fine, except for one thing... the amount of emails you need to click on to build enough credits for you to send out your own email.

This leads to a blurring of the definition of reading emails. With the magic of browser tabs you can now open a number of ads at once, thus speeding up the process of collecting points.

The process of opening and receiving points is two step. First you open the email. Inside the email is a link to click which will open the site talked about in the email and which brings about the collection of points.

I understand everyone's rush to click through to get the credits. But there is a wealth of knowledge within those emails that I think is going unnoticed.

I need to define a few other things here to get to the point. Many of the links in the emails lead you to generic, glossy sites ( generally known as landing pages) built by professionals, and replicated exactly for each member who signs up. After you've seen these replicated sites a few thousand times, they tend to get stale, at least as far as the safelist member is concerned.(Which is one reason I think every internet marketer no matter how new, needs to learn to build their own lead capture pages.)

The whole point of the exercise is to get one of those blurry eyed marketers to open up your email and find something that is interesting enough to get them to subscribe to your site.

There is a universal axiom in marketing: Know your competition. These emails and sites are a gold mine to prospected for nuggets you can use to your advantage. You might see a phrase or a way of approaching a subject that turns on a light for you.You might see a catchy subject line that sparks your creative juices. You will also find out what your competition is writing and talking about.

Another reason to read those emails is to see what another member of the website you are promoting is doing. Some of my best work comes from reading my partner's emails.

What points are they making about the site you're both promoting?

What types of approaches are they using?

What do they think is important to their target audience?

What keywords are they using?

Don't let those golden nuggets of information pass you by in your rush to earn credits. Slow down long enough to at least browse the emails, then you can spend those precious credits more wisely.

Nick Grimshawe

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