Are You Keeping Score?

By Nick Grimshawe

How many new leads have you generated today? This week? This month?

Don't know the answer, then you need to find away to keep score of all your important statistics.

How do you know if your marketing is working?

How do you push to improve your results?

What are the important measurable for you?

Every business is different, and every human being is different so we have different priorities.




Let me assume for the moment that you are an internet marketer.

Key to successful internet marketing is your contact list.

Another key would be the number of leads you are generating. Leads are the life blood of your business.

How about why you are in the internet marketing business to begin with...number of quality hours spent with your family, working on your hobby, vacations. All of these things can be measured.

You can go crazy and try to measure everything, or you can select the top 5 most important areas in which you want to measure your successes.

Notice I keep saying "measure your successes". You don't want to focus on failure. For instance keeping track of the number of ad campaigns that produced no results would only discourage you. But measure the number of successful campaigns and you'll find yourself looking for ways to beat last week's target.

Keep your tracking methods simple. A sheet of graph paper for each stat would work perfectly.

I use an excel spread sheet and a bar graph to keep score. I find it easier than trying to keep track of the paper and the graph is a lot easier to update.

Here’s an example from my hit logs at GDI a site I place a lot of importance on.





The high points correspond with more intense promotion of my website. Now I have other ways to market the site but this stat keeps be focused on getting hits to the site and it looks like I am do to send out another promotion campaign to get my hits up.

See what I mean.




What you measure you treasure and that keeps you on track.

Start to measure your way to success today.




Nick Grimshawe

List Building Expert

If you are looking for a system that will help you build a contact list, with ongoing training from the top professionals in the field then look into the New Rich system of list building at this website http://newrichreport.com/ngrimshawe